About Us

We are a small group of smart, spirited experience designers with a variety of backgrounds and proven track records from hardcore business strategy to award winning creative work.

We design ideas that are future-compatible both from the business’ and the user’s perspective. We are passionate about creating sustainable products and services that bring more comfort or joy into our lives right when and where we need it. Impactful stuff that makes brands meaningful and people happier.

But before all, we are human. And we want to work with clients who are that way, too (no offense to AI). We want to work in a respectful, no-nonsense, open and honest way. Having fun. But alas, we are human. So if we steer off course, just call us out. We can take feedback.

The humans

Our core team integrates the 4 fields we think are essential for good strategic design: human centred design, strategic thinking, business and creative. Next to our core team we work with an international network of talents from all fields of design and execution. This allows us the freedom to pick the team that’s best suited to deliver on the diverse challenges we take on with our clients.

READ ABOUT THINGS WE THINK ABOUT:  

What we do

TOGETHER WITH OUR CLIENTS, WE:

Redesign business-critical services and experiences to increase customer satisfaction

Explore innovative solutions for the future of their category that answer real customer needs and create business value

Help bring the design-thinking mentality in-house through hacks, jams and trainings to foster a more agile, innovative culture

Redesign employee experiences from onboarding to workflows to increase employee satisfaction, productivity, retention and even the number of new applicants

SOUNDS INTERESTING?
WE HAVE GREAT COFFEE, YOU SHOULD TRY IT!

How we work

Strategic
design

We use the principles of design thinking, business strategy, behavioural science and connecting fields and tap into your company’s knowledge and talents to define valuable opportunities and deliver on them.

Driving
business impact

We are always looking for solutions that go beyond the expectations, but above all solutions that work. Things that make sense financially and drive real business value, and aren’t just pretty on paper.

Dedicated
project teams

We work with fully dedicated teams, so a design team only works on one project at a time. We found that while this might be a bigger up-front investment, dedicated teams deliver quicker and in better quality than teams who ‘time-slice’ between multiple projects. It allows for deeper immersion, more exploration and finer details in execution.

True
cooperation

We prefer co-sourced and co-located teams with our clients. We have found they are a more efficient, and a more fun way of working. Though we understand it is not always possible, at least not always for the entire project, we try to gain these advantages even if only for shorter periods of time.

“Supposing is good. Finding out is better.”

- Mark Twain (famous designer)

 

DISCOVERY &
UNDERSTANDING

Design research and light ethnography allows us to get a deeper understanding of not just what people say, but what they actually do - and more importantly, why they do it. This helps us uncover real needs and the right opportunities that we can design for in a meaningful way.

IDEATION & EARLY
PROTOTYPE TESTING

Tapping into the BOLD pool of talents we are uniquely positioned to conceptualise and execute on more unique ideas. Combining our human-centered design research and creative resources with your domain expertise creates an exceptional mix of ideas. We create low-fidelity prototypes for early testing and iterations until we feel confident to step to the next stage.

EXECUTION &
IMPLEMENTATION

The majority of innovation projects fail on implementation. There are many great ideas in drawers around the world. People are often uncomfortable with change both within and outside of the company - so we also have to design for how to implement a new offering. We will be with you every step of the way up until implementation.